Business Brain + Custom Models
AI that knows your business.
Off-the-shelf AI knows the internet and nothing about you. We fix that two ways: a Brain that checks your own facts before it answers, and, for the right job, a small model trained on your own work.
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Two tools, two jobs
One looks it up. The other has learned the job.
Business Brain
Best for answers that depend on facts that change: what you charge, what you cover, how you do things.
Think of a sharp new hire with your whole filing cabinet open in front of them.
Example: a staff member asks what a warranty covers. It checks your facts and answers on the spot.
Custom Model
Best for one repetitive job on confidential records: sorting, routing, pulling out the details that matter.
Think of a specialist who has done that one task thousands of times, your way.
Example: an accounting firm's inbox gets sorted to the right team by a model running on the firm's own computers.
Most businesses need the Brain, not a custom model. We'll tell you which one you are.
Business Brain
Your facts in one place, working for your whole team.
Built from your own documents and kept current, so a change made once reaches every helper
A team assistant your staff can ask instead of you
It won't guess. If a fact isn't in your Brain, it says so
It can show where an answer came from, down to the entry
Health, legal and complaint questions go straight to a person
Customer helpers come once your system has bedded in: approved answers only, no prices or promises on availability, and a fast handover to your team
Refined Wellness runs one today, refreshed from their own documents every night. See the results.
Custom Models
A small model, trained on your own work.
We take a small open-source AI model and train it on your past examples, so it does one repetitive job the way your team does it. Once it's trained, it runs on your own computers, so your day-to-day records stay in your building.
It fits when
Your records are confidential and you don't want them going to an outside AI
The same job comes round over and over, at volume
You have at least a few hundred past examples, done the way you want them done
You want the same result every time, from a model that doesn't change when a provider updates theirs
It doesn't fit when
The answer depends on facts that change. That's a job for your Brain.
A well-written prompt already does the job. Then you don't need a model, and we'll say so.
You only have a handful of examples
Your team doesn't yet agree on what the right answer looks like
Good candidates: accountants, law firms, insurers, claims handling and healthcare admin.
01
Test
Proof on your real work first.
A fixed-price test on a sample of your own examples. You see how it scores before you commit to a build.
02
Build
Trained, tested, installed.
We train it, test it on examples it has never seen, and set it up on your computers.
03
Care
Looked after, if you want it.
Optional monthly care keeps it accurate as your work changes.
Not sure which one you need?
Tell us the job you want handled. We'll tell you whether it needs a Brain, a custom model or neither.
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