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How It Works

Work off your plate. More time in your hands.

Here's exactly what runs: the Back Office system first, step by step, then the Growth system that feeds it.

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The Back Office system · every client

The six steps every job goes through.

Every enquiry answered Every quote chased
01
Never Miss a Lead

Every enquiry answered within a minute.

Speed wins the job: 78% of customers buy from the first business to respond, and the average business takes 47 hours to reply (Casey Response, 2026). This keeps you first, every time.

What you get
A missed-call text-back that fires within a minute, so the caller hears from you even when you're flat out or it's 9pm
An instant reply, by text and email, to every website enquiry
Every enquiry captured as a card in your pipeline, so nothing lives only in a memory or a voicemail
A separate, friendlier version for existing customers, so your regulars are recognised
Your approved wording on every automatic reply

Around 50 minutes a week back.Assumes 5 missed calls a week at 10 minutes per call-back attempt: find the number, ring, miss them, try again.

02
Answer & Qualify

Real enquiries arrive ready to quote.

The right jobs move forward, and the wrong fits get a polite, prompt no, before they cost you an evening.

What you get
A qualifying question set built for your business: what, where, when, plus the questions specific to your work, agreed with you at onboarding
Questions sent automatically two minutes after the first reply, while the enquiry is still warm
Answers checked against your good-fit rules
An alert to your Operator the moment answers arrive, so a person picks it up from there
A draft-first rule wherever the system writes: a person reviews everything until you say otherwise, in writing

Around 30 minutes a week back.Assumes 6 enquiries a week at 5 minutes each of first-reply and question texting by hand.

03
Quote & Follow-Up

Every quote chased until it's answered.

This is where the money is. Up to 71% of leads are wasted through poor follow-up (Demand Local). Quotes get lost in inboxes far more often than they get rejected.

What you get
A follow-up rhythm that starts the moment your quote goes out: Day 1, Day 3, Day 7, Day 14
Six messages across text and email, in your words, signed off by you before any of it switches on
Automatic stop the moment the customer replies, books, or the file is closed
A fresh chase whenever you re-quote a returning customer
The rhythm as a dial: slower-decision work gets a more patient pace, set with you
A quote that runs the full rhythm unanswered ends in a human call, so the final word on it is a person's

Around 35 minutes a week back.Assumes 3 chased quotes a week, 4 messages per quote, 3 minutes per message. It also takes over the job of remembering which quote is on which day.

04
Book & Schedule

A diary that holds.

No-shows mostly come from silence. Two reminders at the right moments keep the bookings solid.

What you get
A booking calendar with your real availability, durations and buffer time, set with you at install
An instant confirmation by text and email the moment a customer books, in your approved wording
A reminder 24 hours out and another 2 hours out, timed to when people actually forget
The customer's card moved to Booked automatically, which switches off the quote chase on its own

Around 50 minutes a week back.Assumes 5 bookings a week: a 4-minute confirmation and two 3-minute reminders each, by hand.

05
Get Paid

The work you've done gets paid for, sooner.

The invoice goes out while the work is fresh, and the follow-up stops living in your head.

What you get
A same-day prompt to your Operator the moment a job is marked done, so the invoice goes out while the work is fresh
A polite, persistent rhythm behind every invoice, in your signed-off words: day 2, day 7, day 14
A day-21 alert that sends it to a human call, because at three weeks it's a conversation
Automatic stop the moment the money lands, and a reply about money always brings in a person
Timings stretched to match your payment terms

Around 30 minutes a month of chasing back.Assumes 3 chased invoices a month at roughly 10 minutes each. The real value is usually the days shaved off payment, and that shows up in your bank account, not a timesheet.

06
Reviews & Rebook

Every good job asked for its review.

A steady flow of real reviews from real work is what makes you the obvious choice when customers compare.

What you get
A thank-you with a direct link to your Google review page, in your signed-off wording, sent the day after a job is paid
One soft nudge four days later, and then it stops
An ask-once rule per customer, so your regulars are asked properly, once
An optional rebook nudge at the interval that fits your work, switched on by your recorded decision
An unhappy reply routed straight to a person, every time

Around 50 minutes a month back.Assumes 10 paid jobs a month at 5 minutes per proper ask. And the asking happens every time, so collecting reviews stops depending on remembering.

The engine room

Behind the six steps.

The things that make it all sound like you and run without you.

Your Operator A real person, trained in these exact systems, who runs yours every day in three passes: morning, midday, late arvo. Every reply answered in your voice, your pipeline swept, and the day ended with nothing left unanswered.
Meet your Operator
Admin Inbox Every email read, sorted and filed as it arrives, all day. Enquiries buried in email become pipeline cards. Replies drafted in your voice from your Brain's real facts sit in your drafts folder waiting for human eyes. AI handles a large part of the reading and drafting, and a person sends every reply. A daily digest tells you what came in, what's drafted, what needs you.
One page a month Three headline numbers with last month alongside: enquiries in, jobs booked, reviews gained, each tracing to your own records. What the system caught, in plain lines. And two ROI numbers: money the system was involved in (from your own pipeline; if we can't point at it, it doesn't count) and time handed back (real counts of what the system sent, times the published per-event minutes).
See a sample report
State-of-the-art AI

Your Business Brain: a memory your business owns.

A state-of-the-art AI knowledge base, built custom for your business, owned by it, and kept secure: your services, prices, rules and way of writing, captured once, in one private place, shared with no one. Every reply, follow-up and post across the whole system draws on it, so it all matches and it compounds. Update the Brain once and everything stays current.

And it's built to be built on. The Brain is the memory system your future runs from — every assistant, chatbot and agent below works from the same facts, and every one of them is custom to you.

From day one

Your team assistant

Answers "what do we charge for X?" in seconds, from your own facts.

As it beds in

Customer-facing chatbots

Chat helpers on your website and channels, speaking your words to your rules.

As it matures

Custom AI agents

New agents added as your system grows, all working from the same Brain.

The Growth system · by plan

Then the Growth system turns up the tap.

More of the right customers finding you, and more work from the customer list you already own. Every one of these feeds the same pipeline, the same follow-up, and the same monthly report.

01
Getting seen

Get Found on Google

What you get
Your Google Business Profile is the homepage of local search: a full audit scored out of 100, so you see exactly where you stand before we touch anything
A complete optimisation pass: categories, services, descriptions, photos, questions answered properly
Monthly upkeep, done without fail: two posts, fresh photos from your real work, and a check of what Google is showing
Access through a manager invitation: you keep ownership of the listing, always
02
Getting seen

Content Engine

What you get
A month of content at a time, planned around your Brain, your recent work and the season
Posts for Facebook, Instagram and your Google profile in a proper mix, so the feed looks alive and local
One approval sitting: you review the whole month in one go, then it schedules and posts itself
Every claim drawn from your own records, reviews, or what you've told us
03
Getting seen

Sales Funnel

What you get
A focussed sales funnel with one clear offer, proof, and an enquiry form, so ads, socials and QR codes finally have somewhere real to point
Copy built from your own reviews and facts: customer quotes appear word for word as they were written
Design matched to your existing look, and click-to-call built in, because most local visitors are on their phone
The form wired straight into your system, so a funnel lead gets the same instant reply, qualifying and follow-up as every other enquiry
04
Your own list

Customer Reactivation

What you get
Your past-customer list properly cleaned first: duplicates out, opt-outs honoured, stale contacts cut
A short two-message campaign carrying a genuine offer, to people with a real existing relationship with your business
A fresh offer each quarter, with your recorded yes before every single run
Every reply landing back in your pipeline as a live enquiry, handled by your Operator
05
Your own list

Nurture Library

What you get
The lead you quoted in March who books in September: real people, wrong timing, kept warm
An 8-email sequence written for your business specifically, all signed off by you in one sitting
A slow, respectful rhythm over about six months, built for "not yet"
Automatic stop the moment anyone replies, with the lead handed back to your Operator as a live enquiry

First we make sure nothing leaks. Then we turn up the tap.

See this maths run on your numbers.

The free audit takes one sitting: plain questions, your counts, and a straight answer on where the hours are going.

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