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Edge GM: How It Works

Work off your plate. More time in your hands.

Here's exactly what runs: the Back Office system first, step by step, then the Growth system that feeds it.

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Every enquiry answered Every quote chased
01
Never Miss a Lead

Every enquiry answered within a minute.

Speed wins the job: the first business to reply often gets the work. Every enquiry and missed call gets an answer while the customer is still deciding.

What you get
A missed-call text-back that fires within a minute, so the caller hears from you even when you're flat out or it's 9pm
An instant reply, by text and email, to every website enquiry
Every enquiry captured as a card in your pipeline, so nothing lives only in a memory or a voicemail
A warmer reply for existing customers, so your regulars feel recognised
Your approved wording on every automatic reply

Around 50 minutes a week back.Assumes 5 missed calls a week at 10 minutes per call-back attempt: find the number, ring, miss them, try again.

02
Answer & Qualify

Real enquiries arrive ready to quote.

The right jobs move forward, and the wrong fits get a polite, prompt no, before they cost you an evening.

What you get
A qualifying question set built for your business: what, where, when, plus the questions specific to your work, agreed with you at onboarding
Questions sent automatically two minutes after the first reply, while the enquiry is still warm
Answers checked against your good-fit rules
An alert to your Operator the moment answers arrive, so a person picks it up from there
A draft-first rule wherever the system writes: a person reviews everything until you say otherwise, in writing

Around 30 minutes a week back.Assumes 6 enquiries a week at 5 minutes each of first-reply and question texting by hand.

03
Quote & Follow-Up

Every quote chased until it's answered.

This is where the money is. Plenty of quotes are lost to silence, not to a no. A friendly follow-up goes out on time, every time.

What you get
A follow-up rhythm that starts the moment your quote goes out: Day 1, Day 3, Day 7, Day 14
Four follow-ups across text and email, in your words, signed off by you before any of it switches on
Stops automatically the moment the customer replies, books, or the quote is closed
A fresh chase whenever you re-quote a returning customer
A pace that suits your work: bigger decisions get a more patient rhythm, set with you
Still no answer after Day 14? They move into your nurture list, so you stay front of mind until they're ready to buy

Around 35 minutes a week back.Assumes 3 chased quotes a week, 4 messages per quote, 3 minutes per message. It also takes over the job of remembering which quote is on which day.

04
Book & Schedule

A diary that holds.

Reminders work: in a NSW Government trial, better-worded text reminders cut missed appointments by a third (NSW Behavioural Insights Unit, 2021). Your customers get theirs at the right moments, so bookings hold.

What you get
A booking calendar with your real availability, durations and buffer time, set with you at install
An instant confirmation by text and email the moment a customer books, in your approved wording
A reminder 24 hours out and another 2 hours out, timed to when people actually forget
The customer's card moved to Booked automatically, which switches off the quote chase on its own

Around 50 minutes a week back.Assumes 5 bookings a week: a 4-minute confirmation and two 3-minute reminders each, by hand.

05
Get Paid

The work you've done gets paid for, sooner.

Australian invoices take 22.9 days on average to get paid (Xero Small Business Insights, 2026). Yours go out while the work is fresh, and the follow-up stops living in your head.

What you get
A same-day prompt to your Operator the moment a job is marked done, so nothing waits to be invoiced
A polite, persistent rhythm behind every invoice, in your signed-off words: day 2, day 7, day 14
A day-21 alert for a personal call, because by three weeks it needs a conversation
Stops when the money lands, and any reply about payment goes to a person
Timings stretched to match your payment terms

Around 30 minutes a month back.Assumes 3 chased invoices a month at roughly 10 minutes each. The real value is usually the days shaved off payment, and that shows up in your bank account, not a timesheet.

06
Reviews & Rebook

A review asked for after every good job.

A steady flow of real reviews from real work is what makes you the obvious choice when customers compare.

What you get
A thank-you with a direct link to your Google review page, in your signed-off wording, sent the day after a job is paid
One soft nudge four days later, and then it stops
An ask-once rule, so each customer is asked properly, once
An optional rebook reminder at the interval that fits your work, switched on only when you say so
An unhappy reply routed straight to a person, every time

Around 50 minutes a month back.Assumes 10 paid jobs a month at 5 minutes per proper ask. And the asking happens every time, so collecting reviews stops depending on remembering.

Your Operator A real person, trained in these exact systems, who runs yours in three passes a day. Replies answered in your voice, the pipeline swept, and nothing left hanging overnight.
Meet your Operator
Admin Inbox Every email read, sorted and filed as it arrives. Enquiries buried in email become pipeline cards. Replies are drafted in your voice from your Brain and wait in your drafts folder for a person to check. AI handles a large part of the reading and drafting, and a person sends every reply. A daily digest shows what came in, what's drafted and what needs you.
One page a month Three headline numbers beside last month's: enquiries in, jobs booked, reviews gained, each traced to your own records. What the system caught, in plain words. And two numbers on what it's worth: money the system had a hand in, drawn from your own pipeline, and time handed back (what the system actually sent, times the per-task minutes shown on this page).

And it's built to be built on. Every assistant, chatbot and agent below draws on it, and each one is custom to you.

From day one

Your team assistant

Answers "what do we charge for X?" in seconds, from your own facts.

As it beds in

Customer-facing chatbots

Chat helpers on your website and channels, speaking your words to your rules.

As it matures

Custom AI agents

New agents added as your system grows, all working from the same Brain.

01
Getting seen

Get Found on Google

What you get
Your Google Business Profile is the homepage of local search, so it starts with a full audit scored out of 100: you see exactly where you stand before we touch anything
A complete optimisation pass: categories, services, descriptions, photos, questions answered properly
Monthly upkeep, done without fail: two posts, fresh photos from your real work, and a check of what Google is showing
We work on your listing as a manager; you keep ownership, always
02
Getting seen

Content Engine

What you get
A month of content at a time, planned around your Brain, your recent work and the season
Posts for Facebook, Instagram and your Google profile in a proper mix, so the feed looks alive and local
One approval sitting: you review the whole month in one go, then it schedules and posts itself
Every claim drawn from your own records, reviews, or what you've told us
03
Getting seen

Sales Funnel

What you get
A focussed sales funnel with one clear offer, proof, and an enquiry form, so ads, socials and QR codes have somewhere real to send people
Copy built from your own reviews and facts: customer quotes appear word for word as they were written
Design matched to your existing look, and click-to-call built in, because 97% of Australian adults go online on their phone (ACMA, 2025)
The form wired straight into your system, so a funnel lead gets the same instant reply, qualifying and follow-up as every other enquiry
04
Your own list

Customer Reactivation

What you get
Your past-customer list properly cleaned first: duplicates out, opt-outs honoured, stale contacts cut
A short two-message campaign with a genuine offer, sent only to people with an existing relationship with your business
A fresh offer each quarter, sent only after your recorded yes
Every reply landing back in your pipeline as a live enquiry, handled by your Operator
05
Your own list

Nurture Library

What you get
The lead you quoted in March who books in September: real people, wrong timing, kept warm
An 8-email sequence written for your business specifically, all signed off by you in one sitting
A slow, respectful rhythm over about six months, built for "not yet"
Automatic stop the moment anyone replies, with the lead handed back to your Operator as a live enquiry

First we make sure nothing leaks. Then we turn up the tap.

See what it's worth to your business.

Bring rough counts of your enquiries, quotes and jobs. We'll run the same maths on them and send it back as your Blueprint.

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